How we work
Five stages, each with a deliverable you can inspect. Timings are typical ranges agreed with you before we start.
1. Audit and baseline
We crawl the site, review index coverage and Core Web Vitals in Search Console, map your money pages, and compare them with the pages that outrank you. We also record a baseline of how your brand appears in AI answers across a fixed set of prompts, so later changes can be measured against it.
2. Strategy you sign off
You get a prioritised roadmap: which pages to fix, build, merge or retire, which keywords map to revenue, and what we will not do. Nothing starts until you agree to it.
3. Fix the foundations
Technical fixes, structured data, internal linking and template changes. We ship them in your stack or hand them over as tickets for your developers, with acceptance criteria.
4. Build what earns trust
Content written or reviewed by people who know the subject, service and comparison pages that answer buyer questions, and digital PR that earns editorial links. We do not buy links or publish scaled thin pages.
5. Measure, report, iterate
A monthly report in plain English covers rankings, organic leads, AI-answer citations, what changed and what we do next. You own every account, dashboard and file.
What we will not do
- Guarantee rankings. Google's own documentation says no one can.
- Lock you into long contracts.
- Use tactics that break Google's spam policies, such as link schemes, doorway pages or scaled low-value content.