Terms of Service
Last Updated: December 8, 2024. Effective immediately.
By accessing or using Mediardx services, you agree to these Terms. If you do not agree, do not use our services.
1. Agreement to Terms
These Terms of Service ("Terms") constitute a legally binding agreement between you ("Client", "you") and Mediardx Limited ("Mediardx", "we", "us") governing your use of our SEO services, website, and related offerings.
2. Services Offered
Mediardx provides digital marketing services including but not limited to:
- Search Engine Optimization (SEO)
- Technical Audits
- Link Building
- Content Strategy & Creation
- Analytics & Reporting
- White Label SEO Services
- SEO Consulting
Specific deliverables, timelines, and pricing are outlined in your Service Agreement or Statement of Work (SOW).
3. Client Responsibilities
To ensure successful service delivery, you agree to:
- Timely Access: Provide access to Google Analytics, Search Console, CMS, and other required platforms within 5 business days of contract signing.
- Content Approval: Review and approve deliverables (content, designs, audits) within 7 business days. Delays may affect project timelines.
- Payment: Pay invoices within 14 days of receipt. Late payments incur a 5% monthly interest charge.
- Accurate Information: Provide truthful business information, marketing goals, and brand guidelines.
- Compliance: Ensure your business complies with all applicable laws and regulations.
4. Payment Terms
A. Pricing:
Service fees are outlined in your custom proposal or SOW. Pricing is fixed for the contract duration unless otherwise stated.
B. Invoicing:
- Monthly Retainers: Invoiced on the 1st of each month. Payment due within 14 days.
- Project-Based: 50% upfront, 50% upon completion (unless otherwise agreed).
C. Late Payments:
Unpaid invoices after 30 days may result in service suspension. We reserve the right to charge 5% monthly interest on overdue balances.
D. Refunds:
Refunds are not provided for completed work. If you cancel within the first 30 days and no work has been delivered, a pro-rated refund may be issued at our discretion.
5. Contract Duration & Termination
A. Contract Length:
SEO campaigns are typically 6-12 month commitments. Month-to-month agreements are available for consulting services.
B. Termination by Client:
You may terminate with 30 days' written notice. You are responsible for payment of services rendered during the notice period.
C. Termination by Mediardx:
We may terminate immediately if: (1) payment is 60+ days overdue, (2) you breach these Terms, or (3) you engage in illegal activity.
D. Post-Termination:
Upon termination, you will receive all completed deliverables. Unfinished work, strategy documents, and proprietary tools remain Mediardx property unless otherwise agreed.
6. No Guaranteed Rankings
IMPORTANT: SEO results depend on factors beyond our control, including Google algorithm updates, competitor activity, and website history. While we apply industry best practices, we cannot guarantee specific rankings, traffic volumes, or revenue outcomes.
Any agency promising #1 rankings is misleading you. We guarantee our process, transparency, and effort—not specific SERP positions.
7. Intellectual Property
A. Client Ownership:
Upon full payment, you own: custom content (blog posts, page copy), graphics created specifically for you, and campaign data.
B. Mediardx Ownership:
We retain ownership of: proprietary SEO tools, templates, methodologies, internal processes, and white-label dashboards.
C. Licensing:
If we use third-party tools (Ahrefs, Semrush, Screaming Frog), you do not acquire licenses to these platforms.
8. Confidentiality
Both parties agree to keep confidential information private. This includes business strategies, pricing, proprietary data, and client lists.
Exception: We may showcase your company as a client in case studies (with permission) or anonymize results for marketing purposes.
9. Limitation of Liability
To the fullest extent permitted by law:
- Mediardx is not liable for indirect, incidental, or consequential damages.
- Our total liability is limited to the amount you paid in the last 3 months of service.
- We are not responsible for Google penalties caused by pre-existing issues or client-side technical changes made without our approval.
10. White Hat vs. Gray Hat SEO
Our default approach is white hat (Google Guidelines compliant). If you request aggressive tactics (e.g., PBN links, paid guest posts), we will:
- Clearly disclose risks.
- Require written acknowledgment that you accept penalty risks.
- Not be liable for algorithmic or manual penalties resulting from such tactics.
11. Indemnification
You agree to indemnify Mediardx against claims arising from: (1) your use of our deliverables in ways we did not recommend, (2) false information you provided, or (3) your violation of laws or third-party rights.
12. Dispute Resolution
A. Governing Law:
These Terms are governed by the laws of England and Wales.
B. Arbitration:
Disputes will be resolved via binding arbitration (London Court of International Arbitration) rather than litigation, except for IP disputes which may be litigated.
C. Small Claims:
Claims under £5,000 may be pursued in small claims court.
13. Modifications to Terms
We may update these Terms to reflect legal changes or service updates. Material changes will be communicated 30 days in advance. Continued use of services after changes = acceptance.
14. Contact Information
For questions about these Terms:
Email: legal@mediardx.com
Address: Mediardx Limited, 123 SEO Lane, London, UK, SW1A 1AA
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