/* Mediardx design system v1 — 2026-10-02
   Ink + signal orange (#F97316, the brand dot) · Outfit (display/wordmark) · Geist (text) · Instrument Serif (accent) · Geist Mono (labels) */
:root{
  --ink:#0C0C0F;--ink-2:#16161B;--ink-3:#22222A;--ink-line:#2C2C35;
  --paper:#F6F4EF;--paper-2:#FFFFFF;--line:#E2DED5;--line-2:#ECE9E2;
  --tx:#141418;--tx-2:#45454F;--muted:#6E6E78;--on-ink:#ECEAE4;--on-ink-2:#A3A3AD;
  --or:#F97316;--or-2:#FB923C;--or-d:#C2410C;--or-soft:#FFEDD5;
  --ok:#16A34A;
  --r-s:10px;--r:16px;--r-l:26px;
  --sh-1:0 1px 2px rgba(12,12,15,.06),0 6px 20px rgba(12,12,15,.06);
  --sh-2:0 2px 6px rgba(12,12,15,.08),0 30px 70px rgba(12,12,15,.16);
  --f-d:'Outfit',system-ui,sans-serif;--f-b:'Geist',system-ui,-apple-system,'Segoe UI',sans-serif;
  --f-s:'Instrument Serif',Georgia,serif;--f-m:'Geist Mono',ui-monospace,SFMono-Regular,Menlo,monospace;
  --w:1240px;--gut:clamp(16px,4vw,36px);
  --grid:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='48' height='48'%3E%3Cpath d='M48 0H0v48' fill='none' stroke='%23ffffff' stroke-opacity='.05'/%3E%3C/svg%3E");
}
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
body{margin:0;background:var(--paper);color:var(--tx);font:400 17px/1.65 var(--f-b);-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}
img,svg{max-width:100%;height:auto;display:block}
a{color:inherit;text-underline-offset:3px;text-decoration-thickness:1px}
:focus-visible{outline:2px solid var(--or);outline-offset:3px;border-radius:6px}
::selection{background:var(--or);color:#fff}
.skip{position:absolute;left:-999px;top:8px;z-index:200;background:var(--or);color:#fff;padding:10px 16px;border-radius:8px}
.skip:focus{left:12px}
.w{max-width:var(--w);margin:0 auto;padding:0 var(--gut)}
.lbl{font:500 12px/1 var(--f-m);letter-spacing:.14em;text-transform:uppercase;color:var(--or-d)}
.lbl::before{content:"";display:inline-block;width:6px;height:6px;border-radius:50%;background:var(--or);margin-right:10px;vertical-align:2px;box-shadow:0 0 0 4px rgba(249,115,22,.15)}
.dark .lbl{color:var(--or-2)}
h1,h2,h3,h4{font-family:var(--f-d);font-weight:600;letter-spacing:-.03em;line-height:1.04;margin:0;text-wrap:balance}
h3{letter-spacing:-.015em;line-height:1.25}
.serif{font-family:var(--f-s);font-weight:400;font-style:italic;letter-spacing:-.01em}
.dark{background:var(--ink);color:var(--on-ink)}
.dark h1,.dark h2,.dark h3{color:#fff}

/* wordmark — identical to the current site's text logo */
.logo{font:700 28px/1 var(--f-d);letter-spacing:-.05em;text-decoration:none;color:var(--tx);white-space:nowrap}
.logo b{color:var(--or);font-weight:700}
.dark .logo,.hd.on-dark .logo{color:#fff}

/* buttons */
.btn{--bg:var(--ink);--fg:#fff;position:relative;display:inline-flex;align-items:center;gap:10px;background:var(--bg);color:var(--fg);border:1px solid var(--bg);font:600 15px/1 var(--f-b);padding:15px 22px;border-radius:999px;text-decoration:none;cursor:pointer;overflow:hidden;transition:transform .25s,box-shadow .25s,background .25s}
.btn:hover{transform:translateY(-2px);box-shadow:0 10px 26px rgba(249,115,22,.28)}
.btn svg{width:18px;height:18px;transition:transform .25s}
.btn:hover svg{transform:translateX(3px)}
.btn--or{--bg:var(--or);--fg:#fff}
.btn--or:hover{--bg:var(--or-d)}
.btn--ghost{--bg:transparent;--fg:var(--tx);border-color:var(--line)}
.dark .btn--ghost,.hero .btn--ghost,.phero .btn--ghost,.cta-band .btn--ghost,.icta .btn--ghost{--fg:#fff;border-color:var(--ink-line)}
.btn--ghost:hover{box-shadow:none;border-color:var(--or)}
.btn--sm{padding:11px 16px;font-size:14px}
.btn[hidden]{display:none}

/* header */
.hd{position:fixed;inset:0 0 auto 0;z-index:80;transition:transform .35s ease}
.hd-in{display:flex;align-items:center;gap:22px;margin:12px auto;max-width:calc(var(--w) - 24px);padding:10px 10px 10px 22px;border-radius:999px;border:1px solid transparent;transition:background .3s,border-color .3s,box-shadow .3s,margin .3s}
.hd.on-dark .hd-in{background:rgba(12,12,15,.55);border-color:rgba(255,255,255,.08);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px)}
.hd.is-scrolled .hd-in{background:rgba(255,255,255,.86);border-color:var(--line);box-shadow:var(--sh-1);backdrop-filter:saturate(150%) blur(14px);-webkit-backdrop-filter:saturate(150%) blur(14px)}
.hd.is-scrolled .logo{color:var(--tx)}
.hd.is-hidden{transform:translateY(-110%)}
.nav{display:flex;gap:2px;margin-left:auto;align-items:center}
.nav>a,.nav>.dd>button{font:500 14.5px/1 var(--f-b);color:inherit;text-decoration:none;padding:10px 13px;border-radius:999px;background:none;border:0;cursor:pointer;opacity:.85;transition:opacity .2s,background .2s}
.hd.on-dark:not(.is-scrolled) .nav>a,.hd.on-dark:not(.is-scrolled) .nav>.dd>button{color:#fff}
.nav>a:hover,.nav>.dd>button:hover,.nav>.dd.open>button{opacity:1;background:rgba(127,127,127,.12)}
.dd{position:relative}
.dd>button::after{content:"";display:inline-block;width:6px;height:6px;border-right:1.5px solid currentColor;border-bottom:1.5px solid currentColor;transform:rotate(45deg);margin:-3px 0 0 8px;vertical-align:middle}
.dd-panel{position:absolute;top:calc(100% + 12px);left:50%;transform:translate(-50%,8px);width:min(640px,90vw);background:#fff;color:var(--tx);border:1px solid var(--line);border-radius:22px;box-shadow:var(--sh-2);padding:12px;display:grid;grid-template-columns:1fr 1fr;gap:4px;opacity:0;visibility:hidden;transition:opacity .2s,transform .2s,visibility .2s}
.dd.open .dd-panel,.dd:focus-within .dd-panel{opacity:1;visibility:visible;transform:translate(-50%,0)}
.dd-panel a{display:block;padding:12px 14px;border-radius:14px;text-decoration:none;transition:background .2s}
.dd-panel a:hover{background:var(--paper)}
.dd-panel b{display:block;font:600 15px/1.3 var(--f-d);letter-spacing:-.01em}
.dd-panel span{display:block;font-size:13px;color:var(--muted);margin-top:3px;line-height:1.4}
.hd-cta{display:flex;gap:8px}
.burger{display:none;margin-left:auto;width:44px;height:44px;border-radius:50%;border:1px solid rgba(127,127,127,.3);background:none;color:inherit;cursor:pointer}
.hd.on-dark:not(.is-scrolled) .burger{color:#fff}
.burger i,.burger i::before,.burger i::after{display:block;width:17px;height:1.6px;background:currentColor;margin:auto;position:relative;transition:transform .25s,background .25s}
.burger i::before,.burger i::after{content:"";position:absolute;left:0}.burger i::before{top:-5px}.burger i::after{top:5px}
.hd.is-open .burger i{background:transparent}.hd.is-open .burger i::before{transform:translateY(5px) rotate(45deg)}.hd.is-open .burger i::after{transform:translateY(-5px) rotate(-45deg)}

/* hero (home) */
.hero{position:relative;overflow:hidden;padding:150px 0 90px;background:radial-gradient(1200px 600px at 75% -10%,rgba(249,115,22,.22),transparent 60%),var(--ink)}
.hero::before{content:"";position:absolute;inset:0;background:var(--grid);mask-image:radial-gradient(ellipse 70% 70% at 50% 30%,#000 20%,transparent 75%);-webkit-mask-image:radial-gradient(ellipse 70% 70% at 50% 30%,#000 20%,transparent 75%)}
.hero .w{position:relative;display:grid;grid-template-columns:minmax(0,1.05fr) minmax(0,.95fr);gap:clamp(28px,5vw,72px);align-items:center}
.hero h1{font-size:clamp(2.7rem,6.2vw,5.4rem);color:#fff;margin:22px 0 22px}
.hero h1 .serif{color:var(--or-2)}
.hero .lede{font-size:clamp(1.05rem,1.5vw,1.2rem);color:var(--on-ink-2);max-width:56ch;margin:0 0 30px}
.row{display:flex;flex-wrap:wrap;gap:10px;align-items:center}
.ticks{display:flex;flex-wrap:wrap;gap:8px 22px;margin:28px 0 0;padding:0;list-style:none;font-size:14px;color:var(--on-ink-2)}
.ticks li{display:flex;gap:8px;align-items:center}
.ticks svg{width:16px;height:16px;color:var(--or-2)}
.split-line{display:block;overflow:hidden}
.split-line>span{display:inline-block;transform:translateY(105%)}
.is-ready .split-line>span{transform:none;transition:transform 1s cubic-bezier(.2,.8,.2,1)}
.is-ready .split-line:nth-child(2)>span{transition-delay:.08s}
.is-ready .split-line:nth-child(3)>span{transition-delay:.16s}

/* signature: query → AI answer console */
.console{position:relative;background:linear-gradient(180deg,#18181E,#111116);border:1px solid var(--ink-line);border-radius:var(--r-l);box-shadow:0 40px 90px rgba(0,0,0,.5),inset 0 1px 0 rgba(255,255,255,.04);padding:18px;color:var(--on-ink)}
.console::after{content:"";position:absolute;inset:-1px;border-radius:inherit;padding:1px;background:linear-gradient(140deg,rgba(249,115,22,.7),transparent 35%,transparent 70%,rgba(249,115,22,.35));-webkit-mask:linear-gradient(#000 0 0) content-box,linear-gradient(#000 0 0);-webkit-mask-composite:xor;mask-composite:exclude;pointer-events:none}
.c-bar{display:flex;gap:6px;margin-bottom:14px}.c-bar i{width:10px;height:10px;border-radius:50%;background:#2E2E36}
.c-q{display:flex;align-items:center;gap:10px;background:#0C0C10;border:1px solid var(--ink-line);border-radius:14px;padding:13px 15px;font:500 15px/1.3 var(--f-b);min-height:50px}
.c-q svg{width:18px;height:18px;color:var(--on-ink-2);flex:none}
.c-caret{display:inline-block;width:2px;height:18px;background:var(--or);margin-left:2px;animation:blink 1s steps(1) infinite;vertical-align:-3px}
@keyframes blink{50%{opacity:0}}
.c-tabs{display:flex;gap:6px;margin:14px 0 12px;font:500 11.5px/1 var(--f-m);letter-spacing:.06em;text-transform:uppercase}
.c-tabs span{padding:7px 10px;border-radius:999px;border:1px solid var(--ink-line);color:var(--on-ink-2);transition:all .3s}
.c-tabs span.on{border-color:var(--or);color:#fff;background:rgba(249,115,22,.12)}
.c-ans{background:#0F0F13;border:1px solid var(--ink-line);border-radius:16px;padding:16px;min-height:212px}
.c-ans .ln{height:9px;border-radius:6px;background:linear-gradient(90deg,#26262E,#30303A,#26262E);background-size:200% 100%;margin:0 0 10px;animation:shim 1.6s linear infinite}
@keyframes shim{to{background-position:-200% 0}}
.c-src{display:flex;flex-wrap:wrap;gap:8px;margin-top:14px}
.c-src span{display:inline-flex;align-items:center;gap:7px;font:500 12.5px/1 var(--f-b);padding:8px 11px;border-radius:999px;border:1px solid var(--ink-line);color:var(--on-ink-2);opacity:0;transform:translateY(6px);transition:opacity .4s,transform .4s,border-color .4s,color .4s}
.c-src span.in{opacity:1;transform:none}
.c-src span.hit{border-color:var(--or);color:#fff;background:rgba(249,115,22,.14)}
.c-src span i{width:8px;height:8px;border-radius:50%;background:#3A3A44}
.c-src span.hit i{background:var(--or);box-shadow:0 0 0 4px rgba(249,115,22,.2)}
.c-note{margin:12px 2px 0;font:400 11.5px/1.4 var(--f-m);color:#6F6F7A;letter-spacing:.02em}

/* marquee */
.mq{border-top:1px solid var(--ink-line);border-bottom:1px solid var(--ink-line);background:var(--ink);overflow:hidden;padding:18px 0}
.mq-t{display:flex;gap:56px;width:max-content;animation:mq 38s linear infinite;font:500 clamp(1.1rem,2vw,1.5rem)/1 var(--f-d);letter-spacing:-.02em;color:#77777F}
.mq-t span{display:flex;align-items:center;gap:56px;white-space:nowrap}
.mq-t span::after{content:"✦";color:var(--or);font-size:.8em}
@keyframes mq{to{transform:translateX(-50%)}}

/* sections */
.sec{padding:clamp(70px,10vw,140px) 0}
.sec-hd{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr);gap:24px 60px;align-items:end;margin-bottom:clamp(36px,5vw,64px)}
.sec-hd h2{font-size:clamp(2.1rem,4.6vw,3.9rem);margin-top:16px}
.sec-hd p{margin:0;color:var(--tx-2);font-size:1.08rem;max-width:52ch}
.dark .sec-hd p{color:var(--on-ink-2)}

/* service cards */
.svc{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px}
.svc a{position:relative;display:flex;flex-direction:column;gap:14px;min-height:280px;padding:26px;border-radius:var(--r-l);background:var(--paper-2);border:1px solid var(--line);text-decoration:none;overflow:hidden;transition:transform .35s cubic-bezier(.2,.8,.2,1),box-shadow .35s,border-color .35s}
.svc a::before{content:"";position:absolute;inset:auto -30% -60% auto;width:260px;height:260px;border-radius:50%;background:radial-gradient(circle,rgba(249,115,22,.22),transparent 65%);opacity:0;transition:opacity .4s,transform .6s;transform:scale(.6)}
.svc a:hover{transform:translateY(-6px);box-shadow:var(--sh-2);border-color:transparent}
.svc a:hover::before{opacity:1;transform:scale(1)}
.svc .num{font:500 12px/1 var(--f-m);color:var(--muted);letter-spacing:.1em}
.svc h3{font-size:1.65rem;margin-top:auto}
.svc p{margin:0;color:var(--tx-2);font-size:15px;line-height:1.55}
.svc .go{display:flex;align-items:center;justify-content:space-between;font:600 14px/1 var(--f-b);color:var(--or-d)}
.svc .go svg{width:20px;height:20px;transition:transform .3s}
.svc a:hover .go svg{transform:translate(4px,-4px)}
.svc a.wide{grid-column:1/-1;min-height:0;flex-direction:row;align-items:center;justify-content:space-between;flex-wrap:wrap}
.svc a.wide h3{margin:0}
.svc a.feat{grid-column:span 2;background:var(--ink);color:var(--on-ink);border-color:var(--ink)}
.svc a.feat h3{color:#fff;font-size:clamp(1.9rem,3vw,2.6rem)}
.svc a.feat p{color:var(--on-ink-2);max-width:48ch}
.svc a.feat .num{color:var(--on-ink-2)}

/* industries list */
.ind{border-top:1px solid var(--ink-line)}
.ind a{display:grid;grid-template-columns:80px minmax(0,1fr) auto;gap:20px;align-items:center;padding:26px 6px;border-bottom:1px solid var(--ink-line);text-decoration:none;color:var(--on-ink);transition:padding .35s,background .35s}
.ind a:hover{padding-left:22px;background:linear-gradient(90deg,rgba(249,115,22,.1),transparent 70%)}
.ind .n{font:500 12px/1 var(--f-m);color:var(--on-ink-2)}
.ind b{font:500 clamp(1.5rem,3.2vw,2.6rem)/1.1 var(--f-d);letter-spacing:-.03em;color:#fff}
.ind small{display:block;font:400 14px/1.5 var(--f-b);color:var(--on-ink-2);margin-top:6px;letter-spacing:0}
.ind .arr{width:46px;height:46px;border-radius:50%;border:1px solid var(--ink-line);display:grid;place-items:center;transition:background .3s,border-color .3s,transform .3s}
.ind .arr svg{width:18px;height:18px}
.ind a:hover .arr{background:var(--or);border-color:var(--or);transform:rotate(-45deg)}

/* process (sticky) */
.proc{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:clamp(30px,6vw,90px)}
.proc-l{position:sticky;top:120px;align-self:start}
.proc-l h2{font-size:clamp(2.1rem,4.4vw,3.6rem);margin:16px 0 18px}
.proc-l p{color:var(--tx-2);max-width:42ch}
.steps{list-style:none;margin:0;padding:0;counter-reset:s}
.steps li{counter-increment:s;position:relative;padding:28px 0 28px 84px;border-top:1px solid var(--line)}
.steps li::before{content:counter(s,decimal-leading-zero);position:absolute;left:0;top:26px;font:600 2.4rem/1 var(--f-d);letter-spacing:-.04em;color:var(--line);transition:color .4s}
.steps li.is-on::before{color:var(--or)}
.steps h3{font-size:1.35rem}
.steps p{margin:8px 0 0;color:var(--tx-2);max-width:56ch}
.steps .t{display:inline-block;margin-top:10px;font:500 12px/1 var(--f-m);letter-spacing:.06em;color:var(--muted);text-transform:uppercase}

/* principles */
.prin{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:14px}
.prin div{padding:24px;border-radius:var(--r);border:1px solid var(--ink-line);background:var(--ink-2)}
.prin b{display:block;font:600 1.2rem/1.25 var(--f-d);letter-spacing:-.02em;color:#fff;margin:14px 0 8px}
.prin p{margin:0;font-size:14.5px;color:var(--on-ink-2);line-height:1.55}
.prin svg{width:26px;height:26px;color:var(--or)}

/* page hero (inner pages) */
.phero{position:relative;overflow:hidden;padding:150px 0 70px;background:radial-gradient(900px 500px at 85% 0%,rgba(249,115,22,.18),transparent 60%),var(--ink);color:var(--on-ink)}
.phero::before{content:"";position:absolute;inset:0;background:var(--grid);mask-image:linear-gradient(#000,transparent);-webkit-mask-image:linear-gradient(#000,transparent)}
.phero .w{position:relative}
.crumb{font:500 13px/1 var(--f-m);letter-spacing:.04em;color:var(--on-ink-2);margin-bottom:26px}
.crumb a{text-decoration:none;color:var(--on-ink-2)}.crumb a:hover{color:#fff}
.crumb span[aria-hidden]{margin:0 8px;opacity:.5}
.phero h1{font-size:clamp(2.4rem,5.6vw,4.6rem);color:#fff;margin:18px 0 20px;max-width:18ch}
.phero .lede{font-size:clamp(1.05rem,1.5vw,1.22rem);color:var(--on-ink-2);max-width:64ch;margin:0 0 30px}
.phero-meta{display:flex;flex-wrap:wrap;gap:8px 26px;margin-top:34px;padding-top:24px;border-top:1px solid var(--ink-line);font:500 12.5px/1.4 var(--f-m);letter-spacing:.04em;color:var(--on-ink-2)}
.phero-meta b{color:#fff;font-weight:500}

/* deliverables */
.dlv{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:12px}
.dlv.c3{grid-template-columns:repeat(3,minmax(0,1fr))}
.dlv div{padding:22px;border-radius:var(--r);background:var(--paper-2);border:1px solid var(--line);transition:border-color .3s,transform .3s}
.dlv div:hover{border-color:var(--or);transform:translateY(-3px)}
.dlv b{display:block;font:600 1.12rem/1.3 var(--f-d);letter-spacing:-.015em;margin-bottom:8px}
.dlv p{margin:0;font-size:14.5px;color:var(--tx-2);line-height:1.55}
.dlv i{display:block;font:500 11px/1 var(--f-m);color:var(--or-d);letter-spacing:.1em;margin-bottom:16px;font-style:normal}

/* fit list */
.fit{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:10px}
.fit li{display:flex;gap:12px;align-items:flex-start;padding:16px 18px;border-radius:14px;background:var(--paper-2);border:1px solid var(--line);font-size:15.5px}
.fit li svg{width:20px;height:20px;flex:none;color:var(--or);margin-top:2px}

/* article layout */
.art{display:grid;grid-template-columns:minmax(0,1fr) 300px;gap:clamp(30px,6vw,90px)}
.toc{position:sticky;top:110px;align-self:start}
.toc b{display:block;font:500 12px/1 var(--f-m);letter-spacing:.12em;text-transform:uppercase;color:var(--muted);margin-bottom:14px}
.toc ol{list-style:none;margin:0;padding:0;border-left:1px solid var(--line)}
.toc a{display:block;padding:7px 0 7px 16px;margin-left:-1px;border-left:2px solid transparent;font-size:14px;line-height:1.4;color:var(--tx-2);text-decoration:none;transition:color .2s,border-color .2s}
.toc a:hover{color:var(--tx)}.toc a.on{color:var(--tx);border-left-color:var(--or)}
.toc .card{margin-top:24px;padding:20px;border-radius:var(--r);background:var(--ink);color:var(--on-ink)}
.toc .card p{margin:0 0 14px;font-size:14px;color:var(--on-ink-2);line-height:1.5}
.toc .card b{color:#fff;font:600 1.1rem/1.3 var(--f-d);letter-spacing:-.01em;text-transform:none;margin-bottom:6px}
.prose{max-width:74ch;font-size:17.5px}
.prose>h2{font-size:clamp(1.7rem,3vw,2.35rem);margin:2.3em 0 .6em;scroll-margin-top:110px}
.prose>h2:first-child{margin-top:0}
.prose h3{font-size:1.28rem;margin:1.8em 0 .5em}
.prose p,.prose li{color:var(--tx-2)}
.prose p{margin:0 0 1.1em}
.prose strong{color:var(--tx);font-weight:600}
.prose a{color:var(--or-d);font-weight:500}
.prose ul,.prose ol{padding-left:1.25em;margin:0 0 1.3em}
.prose li{margin:.4em 0}
.prose li::marker{color:var(--or)}
.prose blockquote{margin:1.6em 0;padding:4px 0 4px 22px;border-left:3px solid var(--or);font:400 1.4rem/1.45 var(--f-s);font-style:italic;color:var(--tx)}
.tw{overflow-x:auto;margin:1.6em 0 2em;border:1px solid var(--line);border-radius:var(--r);background:#fff}
.prose table{width:100%;border-collapse:collapse;font-size:15px}
.prose th,.prose td{padding:13px 16px;text-align:left;border-top:1px solid var(--line-2);vertical-align:top}
.prose thead th{background:var(--ink);color:#fff;border-top:0;font:500 12px/1.3 var(--f-m);letter-spacing:.06em;text-transform:uppercase}
.prose tbody tr:hover{background:var(--or-soft)}
.icta{display:flex;flex-wrap:wrap;gap:16px 24px;align-items:center;justify-content:space-between;margin:2.4em 0;padding:26px;border-radius:var(--r-l);background:var(--ink);color:var(--on-ink);position:relative;overflow:hidden}
.icta::before{content:"";position:absolute;inset:0;background:radial-gradient(500px 220px at 100% 0%,rgba(249,115,22,.3),transparent 70%)}
.icta>*{position:relative}
.icta p{margin:0;max-width:46ch;color:var(--on-ink-2)}
.icta b{display:block;font:600 1.35rem/1.25 var(--f-d);letter-spacing:-.02em;color:#fff;margin-bottom:4px}

/* faq */
.faq{border-top:1px solid var(--line)}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;gap:20px;align-items:center;padding:24px 4px;font:600 clamp(1.05rem,1.6vw,1.25rem)/1.35 var(--f-d);letter-spacing:-.015em}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";flex:none;width:34px;height:34px;border-radius:50%;border:1px solid var(--line);display:grid;place-items:center;font:400 20px/1 var(--f-b);transition:transform .3s,background .3s,color .3s}
.faq details[open] summary::after{transform:rotate(45deg);background:var(--or);color:#fff;border-color:var(--or)}
.faq .a{padding:0 4px 24px;color:var(--tx-2);max-width:72ch}
.faq .a p{margin:0}

/* related */
.rel{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px}
.rel a{padding:22px;border-radius:var(--r);border:1px solid var(--line);background:#fff;text-decoration:none;transition:transform .3s,border-color .3s}
.rel a:hover{transform:translateY(-3px);border-color:var(--or)}
.rel b{display:block;font:600 1.15rem/1.3 var(--f-d);letter-spacing:-.015em}
.rel span{display:block;margin-top:6px;font-size:14px;color:var(--muted)}

/* audit form */
.cta-band{position:relative;overflow:hidden;background:var(--ink);color:var(--on-ink)}
.cta-band::before{content:"";position:absolute;inset:0;background:radial-gradient(800px 400px at 15% 110%,rgba(249,115,22,.28),transparent 60%),var(--grid)}
.cta-band .w{position:relative;display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(30px,6vw,80px);align-items:center;padding-top:clamp(70px,9vw,120px);padding-bottom:clamp(70px,9vw,120px)}
.cta-band h2{font-size:clamp(2.2rem,5vw,4.2rem);color:#fff;margin:16px 0 18px}
.cta-band h2 .serif{color:var(--or-2)}
.cta-band p{color:var(--on-ink-2);max-width:48ch}
.form{background:#fff;color:var(--tx);border-radius:var(--r-l);padding:26px;box-shadow:0 40px 90px rgba(0,0,0,.4)}
.form h3{font-size:1.4rem;margin-bottom:4px}
.form .sub{font-size:14px;color:var(--muted);margin:0 0 18px}
.fld{display:block;margin-bottom:12px}
.fld label{display:block;font:500 13px/1.3 var(--f-b);color:var(--tx-2);margin-bottom:6px}
.fld input,.fld select,.fld textarea{width:100%;font:inherit;font-size:15px;padding:13px 14px;border:1px solid var(--line);border-radius:12px;background:var(--paper);color:var(--tx);transition:border-color .2s,box-shadow .2s,background .2s}
.fld input:focus,.fld select:focus,.fld textarea:focus{outline:none;border-color:var(--or);background:#fff;box-shadow:0 0 0 4px rgba(249,115,22,.14)}
.fld textarea{min-height:92px;resize:vertical}
.two{display:grid;grid-template-columns:1fr 1fr;gap:10px}
.form .btn{width:100%;justify-content:center;margin-top:6px}
.form .fine{font-size:12.5px;color:var(--muted);margin:12px 0 0;line-height:1.5}
.form .err{color:#B91C1C;font-size:13px;min-height:1em;margin:6px 0 0}
.form .ok{display:none;text-align:center;padding:20px 6px}
.form.sent .ok{display:block}.form.sent .body{display:none}
.form .ok svg{width:52px;height:52px;color:var(--ok);margin:0 auto 10px}
.hp{position:absolute!important;left:-5000px!important}

/* footer */
.ft{background:var(--ink);color:var(--on-ink-2);border-top:1px solid var(--ink-line);padding:80px 0 40px;font-size:14.5px}
.ft-big{font:700 clamp(4rem,17vw,15rem)/.8 var(--f-d);letter-spacing:-.07em;color:#18181D;margin:0 0 60px;user-select:none;white-space:nowrap;overflow:hidden}
.ft-big b{color:var(--or)}
.ft-g{display:grid;grid-template-columns:1.4fr repeat(3,1fr);gap:32px}
.ft h4{font:500 12px/1 var(--f-m);letter-spacing:.12em;text-transform:uppercase;color:#fff;margin:0 0 16px}
.ft ul{list-style:none;margin:0;padding:0}.ft li{margin:0 0 10px}
.ft a{text-decoration:none;color:var(--on-ink-2)}.ft a:hover{color:#fff}
.ft-b{display:flex;flex-wrap:wrap;justify-content:space-between;gap:12px;margin-top:56px;padding-top:24px;border-top:1px solid var(--ink-line);font-size:13px}
.mbar{display:none}

/* motion */
.rv{opacity:0;transform:translateY(28px);transition:opacity .9s cubic-bezier(.2,.8,.2,1),transform .9s cubic-bezier(.2,.8,.2,1)}
.rv.in{opacity:1;transform:none}
.cursor-glow{position:fixed;left:0;top:0;width:420px;height:420px;margin:-210px 0 0 -210px;border-radius:50%;pointer-events:none;z-index:0;background:radial-gradient(circle,rgba(249,115,22,.12),transparent 60%);opacity:0;transition:opacity .4s}
.hero:hover~.cursor-glow,.cursor-glow.on{opacity:1}
@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation-duration:.01ms!important;animation-iteration-count:1!important;transition-duration:.01ms!important;scroll-behavior:auto!important}
  .rv,.split-line>span{opacity:1!important;transform:none!important}
  .mq-t{animation:none}
}

/* responsive */
@media (max-width:1080px){
  .svc{grid-template-columns:repeat(2,minmax(0,1fr))}
  .dlv,.dlv.c3,.prin{grid-template-columns:repeat(2,minmax(0,1fr))}
}
@media (max-width:960px){
  .nav,.hd-cta .btn--ghost{display:none}
  .burger{display:block}
  .hd.is-open .nav{display:flex;flex-direction:column;align-items:stretch;position:absolute;top:calc(100% - 4px);left:var(--gut);right:var(--gut);background:#fff;color:var(--tx);border:1px solid var(--line);border-radius:22px;padding:10px;box-shadow:var(--sh-2);max-height:75vh;overflow:auto}
  .hd.is-open .nav>a,.hd.is-open .nav>.dd>button{color:var(--tx)!important;padding:14px;font-size:16px;text-align:left;width:100%}
  .hd.is-open .dd-panel{position:static;transform:none;opacity:1;visibility:visible;box-shadow:none;border:0;width:auto;grid-template-columns:1fr;padding:0 0 6px 10px;display:none}
  .hd.is-open .dd.open .dd-panel{display:grid}
  .hero .w,.sec-hd,.proc,.cta-band .w,.art{grid-template-columns:minmax(0,1fr)}
  .proc-l{position:static}
  .toc{display:none}
  .ft-g{grid-template-columns:1fr 1fr}
  .rel{grid-template-columns:1fr 1fr}
}
@media (max-width:640px){
  body{font-size:16.5px}
  .hero{padding:120px 0 64px}
  .phero{padding:120px 0 56px}
  .hd-in{margin:8px;padding:8px 8px 8px 16px}
  .hd-cta{display:none}
  .logo{font-size:24px}
  .svc,.dlv,.dlv.c3,.prin,.fit,.rel,.ft-g{grid-template-columns:minmax(0,1fr)}
  .svc a.wide{flex-direction:column;align-items:flex-start}
  .svc a.feat{grid-column:auto}
  .ind a{grid-template-columns:minmax(0,1fr) auto}.ind .n{display:none}
  .steps li{padding-left:64px}.steps li::before{font-size:1.9rem}
  .two{grid-template-columns:1fr}
  .ft{padding-bottom:110px}
  .mbar{display:grid;grid-template-columns:1fr 1fr;gap:8px;position:fixed;left:0;right:0;bottom:0;z-index:70;padding:10px 12px calc(10px + env(safe-area-inset-bottom));background:rgba(255,255,255,.94);backdrop-filter:blur(12px);-webkit-backdrop-filter:blur(12px);border-top:1px solid var(--line);transform:translateY(110%);transition:transform .35s}
  .mbar.on{transform:none}
  .mbar .btn{justify-content:center;padding:14px}
}

/* ===== v2 homepage: Dex + search-universe globe + story ===== */
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.hero--x{min-height:100vh;min-height:100svh;display:flex;align-items:center;padding:130px 0 90px}
.hero--x .w{width:100%;grid-template-columns:minmax(0,1fr) minmax(0,1fr)}
.hero-bg{position:absolute;inset:0;background:radial-gradient(700px 500px at 72% 45%,rgba(249,115,22,.16),transparent 65%),radial-gradient(500px 300px at 10% 100%,rgba(249,115,22,.12),transparent 70%);pointer-events:none}
.hero-bg::after{content:"";position:absolute;inset:0;opacity:.35;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='.08'/%3E%3C/svg%3E")}
.hero-form{position:relative;display:flex;align-items:center;gap:8px;max-width:560px;margin:0 0 6px;padding:7px 7px 7px 46px;border-radius:999px;background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.14);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);transition:border-color .25s,box-shadow .25s,background .25s}
.hero-form:focus-within{border-color:var(--or);background:rgba(255,255,255,.09);box-shadow:0 0 0 6px rgba(249,115,22,.16),0 20px 60px rgba(249,115,22,.18)}
.hf-ico{position:absolute;left:17px;top:50%;transform:translateY(-50%);color:var(--on-ink-2)}.hf-ico svg{width:20px;height:20px}
.hero-form input{flex:1;min-width:0;background:none;border:0;outline:0;color:#fff;font:500 16px/1 var(--f-b);padding:12px 4px}
.hero-form input::placeholder{color:#7D7D88}
.hero-form .btn{flex:none}
.hero-vis{position:relative;aspect-ratio:1/1;max-width:600px;width:100%;justify-self:end}
.globe{position:absolute;inset:0}
.globe canvas{width:100%;height:100%;display:block;cursor:grab;touch-action:pan-y}
.globe canvas:active{cursor:grabbing}
.globe-hint{position:absolute;right:6%;top:4%;margin:0;font:500 11px/1 var(--f-m);letter-spacing:.1em;text-transform:uppercase;color:#6F6F7A}
.dex-wrap{position:absolute;left:-2%;bottom:2%;width:clamp(120px,15vw,170px);z-index:3}
.dex{display:block;width:100%;padding:0;border:0;background:none;cursor:pointer;animation:dexfloat 4.5s ease-in-out infinite}
.dex svg{width:100%;height:auto;overflow:visible;filter:drop-shadow(0 20px 30px rgba(0,0,0,.45))}
.dex-shadow{fill:rgba(0,0,0,.45);animation:dexshadow 4.5s ease-in-out infinite;transform-origin:80px 192px}
.dex-bulb{fill:var(--or);filter:drop-shadow(0 0 8px rgba(249,115,22,.9));animation:bulb 2.4s ease-in-out infinite}
.dex-eye{animation:blink 5s infinite;transform-box:fill-box;transform-origin:center}
.dex-happy{opacity:0;transition:opacity .2s}
.dex-arm-r{transform-origin:114px 146px;animation:wave 2.2s ease-in-out 1.2s 2}
.dex[data-mood=typing] .dex-bulb{animation:bulb .35s steps(2) infinite}
.dex[data-mood=typing] .dex-eyes{transform:translateY(-3px);transition:transform .2s}
.dex[data-mood=happy]{animation:dexjump .55s cubic-bezier(.3,1.6,.5,1) 2}
.dex[data-mood=happy] .dex-eyes{opacity:0}
.dex[data-mood=happy] .dex-happy{opacity:1}
.dex[data-mood=happy] .dex-arm-r,.dex[data-mood=happy] .dex-arm-l{animation:wave .35s ease-in-out 3}
.dex-arm-l{transform-origin:46px 146px}
.dex:focus-visible{outline:2px solid var(--or);outline-offset:6px;border-radius:24px}
.dex-name{display:block;text-align:center;margin-top:4px;font:500 10.5px/1 var(--f-m);letter-spacing:.1em;text-transform:uppercase;color:#6F6F7A}
.dex-say{position:absolute;left:58%;bottom:100%;width:max-content;max-width:260px;margin:0 0 -6px;padding:12px 15px;border-radius:16px 16px 16px 4px;background:#fff;color:var(--tx);font:500 14px/1.4 var(--f-b);box-shadow:0 18px 40px rgba(0,0,0,.35);opacity:0;transform:translateY(8px) scale(.96);transform-origin:0 100%;transition:opacity .3s,transform .3s;pointer-events:none}
.dex-say.on{opacity:1;transform:none}
@keyframes dexfloat{50%{transform:translateY(-12px)}}
@keyframes dexshadow{50%{transform:scaleX(.8);opacity:.6}}
@keyframes bulb{50%{opacity:.35}}
@keyframes blink{0%,46%,50%,100%{transform:scaleY(1)}48%{transform:scaleY(.1)}}
@keyframes wave{0%,100%{transform:rotate(0)}50%{transform:rotate(-22deg)}}
@keyframes dexjump{50%{transform:translateY(-26px) rotate(-4deg)}}
.scroll-cue{position:absolute;left:50%;bottom:26px;transform:translateX(-50%);width:26px;height:42px;border-radius:14px;border:1.5px solid rgba(255,255,255,.25)}
.scroll-cue span{position:absolute;left:50%;top:8px;width:3px;height:8px;margin-left:-1.5px;border-radius:2px;background:var(--or);animation:cue 1.8s ease-in-out infinite}
@keyframes cue{60%{transform:translateY(14px);opacity:0}61%{transform:none;opacity:0}100%{opacity:1}}
/* story */
.story{background:var(--paper)}
.story-g{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:clamp(30px,6vw,90px)}
.story-steps{list-style:none;margin:0;padding:0}
.story-step{min-height:62vh;display:flex;flex-direction:column;justify-content:center;padding-left:28px;border-left:2px solid var(--line);opacity:.35;transition:opacity .5s,border-color .5s}
.story-step.on{opacity:1;border-color:var(--or)}
.story-step .n{font:500 12px/1 var(--f-m);letter-spacing:.12em;color:var(--or-d)}
.story-step h3{font-size:clamp(1.6rem,3vw,2.4rem);margin:12px 0}
.story-step p{margin:0;color:var(--tx-2);max-width:44ch;font-size:1.05rem}
.story-vis{position:relative}
.story-vis .console{position:sticky;top:18vh}
.story .console[data-stage="2"] .c-src span[data-you]{border-color:var(--or)!important;color:#fff!important;background:rgba(249,115,22,.14)!important;opacity:1;transform:scale(1.08)}
.story .console .ln{transition:opacity .5s}
/* card glare */
.svc a::after,.dlv div::after{content:"";position:absolute;inset:0;border-radius:inherit;background:radial-gradient(400px circle at var(--mx,50%) var(--my,50%),rgba(255,255,255,.08),transparent 40%);opacity:0;transition:opacity .3s;pointer-events:none}
.svc a:hover::after,.dlv div:hover::after{opacity:1}
.dlv div{position:relative}
.svc a,.dlv div{transition:transform .25s cubic-bezier(.2,.8,.2,1),box-shadow .35s,border-color .35s;will-change:transform}
@media (max-width:960px){
  .hero--x{min-height:0;padding-top:120px}
  .hero--x .w{grid-template-columns:minmax(0,1fr)}
  .hero-vis{justify-self:center;max-width:520px;margin-top:10px}
  .story-g{grid-template-columns:minmax(0,1fr)}
  .story-step{min-height:0;padding:22px 0 22px 22px;opacity:1}
  .story-vis .console{position:relative;top:0}
  .scroll-cue{display:none}
}
@media (max-width:640px){
  .hero-form{flex-wrap:wrap;border-radius:22px;padding:8px 8px 8px 44px}
  .hero-form .btn{width:100%;justify-content:center;margin-left:-36px;width:calc(100% + 36px)}
  .hf-ico{top:30px}
  .dex-wrap{width:110px;left:0}
  .dex-say{max-width:200px;font-size:13px}
}
@media (prefers-reduced-motion:reduce){.dex,.dex-shadow,.dex-bulb,.dex-eye,.dex-arm-r{animation:none!important}}

/* ===== v3 ranking console ===== */
.c-bar{align-items:center}
.c-live{margin-left:auto;font:500 10.5px/1 var(--f-m);letter-spacing:.12em;color:#7D7D88;display:flex;align-items:center;gap:7px}
.c-live::before{content:"";width:7px;height:7px;border-radius:50%;background:#22C55E;box-shadow:0 0 0 4px rgba(34,197,94,.18);animation:bulb 1.6s infinite}
.c-q{position:relative}
.c-kw{margin-left:auto;font:500 11.5px/1 var(--f-m);color:#6F6F7A;white-space:nowrap;padding-left:10px}
.c-kw b{color:var(--or-2);font-weight:500}
.c-rank{position:relative;list-style:none;margin:0;padding:0;transition:height .3s}
.c-row{position:absolute;left:0;right:0;top:0;display:grid;grid-template-columns:34px 10px minmax(0,1fr) 34% 18px;gap:10px;align-items:center;height:38px;padding:0 12px;border-radius:12px;background:#0F0F13;border:1px solid var(--ink-line);font:500 13.5px/1 var(--f-b);color:var(--on-ink-2);transition:transform .5s cubic-bezier(.3,1.2,.5,1),border-color .3s,background .3s,box-shadow .3s}
.c-row i{width:8px;height:8px;border-radius:50%;background:#3A3A44}
.c-row b{font-weight:500;overflow:hidden;text-overflow:ellipsis;white-space:nowrap}
.c-pos{font:500 12px/1 var(--f-m);color:#6F6F7A}
.c-meter{height:6px;border-radius:4px;background:#1E1E25;overflow:hidden}
.c-meter span{display:block;height:100%;border-radius:4px;background:#34343E}
.c-star{color:transparent;font-size:15px;transition:color .3s,transform .3s}
.c-row.you{z-index:2;border-color:rgba(249,115,22,.55);background:#1A1310;color:#fff}
.c-row.you i{background:var(--or);box-shadow:0 0 0 4px rgba(249,115,22,.2)}
.c-row.you .c-meter span{background:linear-gradient(90deg,var(--or-d),var(--or-2))}
.c-row.you .c-pos{color:var(--or-2)}
.c-row.you.up{box-shadow:0 0 0 1px var(--or),0 8px 30px rgba(249,115,22,.35)}
.c-row.you.top{border-color:var(--or);box-shadow:0 0 0 1px var(--or),0 14px 40px rgba(249,115,22,.4)}
.c-row.you.top .c-star{color:#FBBF24;transform:scale(1.25) rotate(-12deg);text-shadow:0 0 12px rgba(251,191,36,.8)}
.c-cite{margin-top:14px;padding:12px;border-radius:14px;border:1px dashed var(--ink-line);opacity:.35;transition:opacity .4s,border-color .4s}
.c-cite.on{opacity:1;border-color:rgba(249,115,22,.5)}
.c-cite-l{display:block;font:500 11px/1 var(--f-m);letter-spacing:.08em;text-transform:uppercase;color:#7D7D88;margin-bottom:10px}
.c-cite .c-src{margin-top:0}
@media (max-width:640px){.c-row{grid-template-columns:28px 8px minmax(0,1fr) 22% 16px;gap:8px;font-size:12.5px;padding:0 10px}.c-kw{display:none}}
/* WhatsApp widget + funnel bits */
.wa-fab{position:fixed;right:22px;bottom:22px;z-index:90;width:60px;height:60px;border-radius:50%;background:#25D366;color:#fff;display:grid;place-items:center;box-shadow:0 12px 30px rgba(37,211,102,.45);transition:transform .25s}
.wa-fab svg{width:32px;height:32px}
.wa-fab::before{content:"";position:absolute;inset:0;border-radius:50%;border:2px solid #25D366;animation:wapulse 2.2s ease-out infinite}
@keyframes wapulse{to{transform:scale(1.6);opacity:0}}
.wa-fab:hover{transform:scale(1.07)}
.wa-tip{position:absolute;right:72px;top:50%;transform:translateY(-50%) translateX(6px);background:#fff;color:var(--tx);font:600 14px/1 var(--f-b);padding:10px 14px;border-radius:999px;white-space:nowrap;box-shadow:var(--sh-1);opacity:0;pointer-events:none;transition:opacity .25s,transform .25s}
.wa-fab:hover .wa-tip,.wa-fab:focus-visible .wa-tip{opacity:1;transform:translateY(-50%)}
.next{list-style:none;margin:14px 0 0;padding:12px 14px;border-radius:12px;background:var(--paper);display:grid;gap:6px;font-size:13.5px;color:var(--tx-2)}
.next b{color:var(--or-d)}
@media (max-width:640px){.wa-fab{right:14px;bottom:86px;width:54px;height:54px}.wa-tip{display:none}.mbar{grid-template-columns:1fr}.mbar .btn--ghost{display:none}}
@media (prefers-reduced-motion:reduce){.wa-fab::before{animation:none}}